Share the Road Video

link to video

The Share the Road video was created by Sumter County Active Lifestyles coalition members. Community members wrote, produced and acted in the video to promote the concept of friendly and respectful sharing of the roadways between bicyclists and motorists.  Content for the video was based on a telephone survey of Sumter County motorists and a mailed survey of bicyclists to identify their knowledge, attitudes and behaviors relevant to "sharing the road." This video is one of many activities that are part of a long-term community-based participatory research project conducted through a partnership between the Sumter County Active Lifestyles coalition and the  USC Prevention Research Center to create a physically active community environment.